Okay, I’m aware that this is going to be teaching anyone who knows even very basic stuff about Search Engine Optimisation to suck eggs, and I’m also well aware that this is probably the millionth article on the subject this week. But the subject is just that significant that it’s hard to avoid writing about it for long.
This subject is so important that that it’s amazing how often it’s ignored by people creating websites who claim to know about SEO , and they offer it in with their services.
Either these people do not even attempt any keyword research and merely dream up what is being searched, or they don’t have any knowledge about SEO and are just talking a load of ‘bull’ to increase their own conversion rate … at the cost of their customers !
anyhow, as we all know its useless having some amazing looking website with perfect functionality , etc… etc… when customers never see it. Why does nobody see it ? Because it’s a site in a competitive industry that has either not been optimized , or has been optimized but very badly . If the keyword research had been applied to the acceptable standard, and then those keywords had been implemented into the website content and anchor text of incoming links then this wouldn’t be an issue . Yet so many sites I come across that have apparently had sound levels of SEO applied hardly have a mention (especially within the main areas of search weighting such as title tags) of the searched products and/or services.
So many sites who do not have any real level of branding still have just the name of their company plastered all over their title tags, despite the fact that people don’t search the company name, they search the products and services!
The Main thing to take away from this, is to make sure you choose a PROOVEN and reputable SEO Company.
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