Sooner or later a website owner realizes the importance of visitor traffic and starts to investigate ways to increase traffic. Then he faces many choices. Will it be free, organic traffic, or paid advertisement traffic? What is link building and how does it help with generating traffic? Are there software or automation solution that works or is the best way to hire a SEO company to do the work?

For starters, free traffic is better than paid traffic because it’s longer lasting. And less risky in terms of investment. Free traffic is mainly bases on link building, and link building is a matter of providing content as well as link information in the content. It also involves distributing the content outside of the main website for the links to be effective. There are many software that can rewrite content and submit articles. But as far as generating good original seed content from scratch there’s only one reliable product that can do it.

So what more is known about these software? Are they like the science fiction movie stuff that can crank out perfect solution for marketers at the push of a button? They certainly do not and can not. But they do a decent job in the narrow field of task they do.

There are three kinds of software used in online marketing today. They all have something to do with content that will be used for building backlinks. The first kind of article software is a content rewriter, also called a spinner. It can rewrite an original seed article and create multiple versions of it by juggling words with synonyms. But it can’t generate the original articles. You must provide it yourself. The second one is an article submitter. You give it your articles and it will submit the articles for you to article directories, blogs, forums, press releases, social media sites, social bookmarking sites, etc. This program can do submission on a massive scale, and automated to a scheduling that you plan ahead of the time. The third kind of software is an unique article generator. It produces unique and relevant content for an article topic from scratch. Though it won’t be cogent or convincing, it nonetheless is readable and good for seed article.

Is there any benefit in using an article generator software for writing articles? Does article writing software really help you in developing good articles that search engines can pick up? Is there software available that can do part of the work and you clean and edit it manually?

The short answer is that it depends on what you want and what your standards are. To human readers, the computer-generated articles are typically poor quality. But for Search Engines, it may not matter that much because the search engines can measure “relevance” but not “meaning”. And the software-generated articles will pass the test on “relevance”. That’s good enough for link-building. But for on-site content, it’s still better to have content written by educated people.

There is no question that creating content takes time. Quite a lot of time if you want many articles to build links. It’s really about getting visitor traffic, so it’s a good idea to know what building backlinks has to do with getting traffic.

Link building is the process of getting links from other websites that point to yours. Google uses back-links to determine what your site is all about. So, if you want to rank high in the search engines then link building is a critical aspect. It is also a way to generate traffic to your site. Basically, link building is a way of getting “votes” from other authority websites to boost your position in a Google, Yahoo, MSN search for a specific keyword phrase e.g. “Hairdressers in Barcelona”, if that was your business. Google likes it when you have authority links coming to your website. And the better quality they are, the more Google trusts your website.

If you decide that doing link building is too much work and would rather spend some money to get someone else to do it, then hiring an outside company is certainly an option. But before you do, it’s a good idea to be clear about your goal. What is the niche you are in and what revenue you’d like to achieve and what traffic volume you want to have.

If you post a link-building help wanted ad, you can be sure of getting responses. Some respondents will promise you the sky for a dime. Some even sound very convincing in what they can do. But make sure you understand specifically what their SEO service is. How many articles writing, how many submission, backlinks, etc. do they do? What is their clients’ references and their guarantee on the work. If they don’t sound right, you may be better off looking elsewhere.

Check out additional info on link building software and how to seo.