If you are a direct marketer for a company like The Happy Gardener, 7 Peaks Publishing Social Media Training can help you generate more sales and grow your business!
Web 2.0 sites like FaceBook, Twitter, and YouTube, are tailored for blossoming your Muli-Level Marketing or Direct Selling business. These entities are in truth all about building connections and spreading awareness of stuff about your experiences. They are constructs for friendly, conversational interaction. Coincidentally, Network Marketing/Direct Selling businesses are most easily created by first developing relationships; by “sharing”, not always promoting your business; and by using conversation instead of using presentations.
So, the two truly are well-matched. The tricky part is to use Social Media effectively. If used correctly, it can grow your company in a way you probably never thought possible. If used ineffectively, it could at best be ineffective, and at worst, be viewed with hostility and harm your company. Below are three tips to get you beginning in the right direction:
1. When using Social Media, present yourself as if you were having a party. Social Media is going to be a fun, light medium, so it’s best to go into it that way. If you are perpetually serious and promote too much, it could really turn potential customers away. Always keep in mind, people WANT to be in these communities. They are ALREADY it it and usually for the fun parts. So, it is imperative to follow this pattern when discussing your company. Learn much, much more about using social media right now through our Social Media Marketing Training.
2. Get people to know, like, and be interested you. There are an innumerable amount of ways to do this, and some are simple and basic. For example, use the right kind of photo. Statistics show that a warm and inviting smile will cause sixty-three percent more people to follow you on Twitter. Give people compliments, give them relevant information, show your sympathy and concern for their circumstances. Put another way, say all the things that hopefully come as natural to you and that are natural behavior in Social Media.
3. Engage people in a conversational manner, not presentation. Social Media is a perfect environment to build relationships – both to build new ones and strengthen existing ones. Flow naturally as much as possible, not forced, when creating posts. “Natural” meaning conversational. Natural is sharing things about your life. Forced is businesslike. Forced is presentation, rather than sharing. For example, if you naturally share information concerning your lifestyle – recent fun business trips you have taken (photographs included), wonderful health you’ve enjoyed from your company’s products, perfect solutions to common health problems, photographs of your lifestyle, information that enables them to see that you have time freedom – people are going to hopefully start to ASK you what type of business you are in. And voila, you are now in a conversation, not a presentation, about your business!
For more information about Social Media Marketing Training, visit the 7 Peaks Publishing website.
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