Director Tim Piper, Ogilvy (concept, treatment and post production) and Yael Staav, Soft Citizen (live action).
My thanks to Soho and Rogue (post production) for agreeing to do this film regardless of budget prior to awarding job. Same kudos to photographer Gabor Jurina and make up artist Diana Carreiro who agreed to make it with me for nothing if need. Thanks to my friend who agreed to be the model in the ad. Thanks to Yael for shooting the action off the back of ‘Daughters’ video. And thanks to Vapor music for the exhaustive music journey – (by Flashbulb in the end).
Thanks to my creative partner, Mike Kirkland.
Credits should have always included Ogilvy London’s Dennis Lewis and Malcolm Poynton for starting it, Mike Hemingway, Ogilvy NY and Ogilvy Toronto. Go Dove. Great brand. Great people.
Duration : 0:1:14
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March 5th, 2010 at 2:27 pm
Totally agree with …
Totally agree with you with the first comment. I find it almost upsetting that Dove is owned by the same company as Axe. It’s like they’re trying to manupulate us into buying their product by appealing to the vulnerability of so many women…
March 5th, 2010 at 2:27 pm
GaGa is the …
GaGa is the determined invention of art school graduate Stefani Germanotta – nakedlady gaga. com
March 5th, 2010 at 2:27 pm
holy crap.
holy crap.
March 5th, 2010 at 2:27 pm
what did they do in …
what did they do in photoshop to raise the neck like that? Found that intresting.
March 5th, 2010 at 2:27 pm
it doesnt even look …
it doesnt even look that good in the end (imo) ..
March 5th, 2010 at 2:27 pm
Because the media …
Because the media photoshop people and cover their face with bags of make up, it makes women believe that they have to be perfect. They have have to be flawless, thin and perfect. However dove is campaign for natural beauty!!
March 5th, 2010 at 2:27 pm
Check out my videos …
Check out my videos please im just trying to get on my feet on youtube (sorry for spamming) but yeah check them out comment rate susbcribe and i will sub back thanks
March 5th, 2010 at 2:27 pm
Psh! This is bogus. …
Psh! This is bogus.
For one: Dove is owned by the same company as Men’s Axe that uses advertisments to make women look like sex objects to be won.
Two: This is a product of when advertisment meets technology. You can’t control it. People just have to realize that the pictures in magazines are altered. Period. It’s like getting a cup of coffee. You know it’s hot, so don’t complain to the person that sold it to you when you burn yourself. It’s common sense.
March 5th, 2010 at 2:27 pm
that would be …
that would be something I’d like to see a timelapse vid of
making a monkey into a model….
March 5th, 2010 at 2:27 pm
“did you know that …
“did you know that you can donate one or more of your vital organs to the Dove Self Esteem fund for Girls? its true!”
March 5th, 2010 at 2:27 pm
@fusionfission. It …
@fusionfission. It will…they are taking human models out some ads…Companies are relying more and more on whatever graphics made on the computer to sell their product …
March 5th, 2010 at 2:27 pm
or as …
or as fussionfission said just make the entire thing up on computers
March 5th, 2010 at 2:27 pm
i watched this at …
i watched this at confidently u
March 5th, 2010 at 2:27 pm
true somewhat. but …
true somewhat. but my sister looks the same in her modeling photos as she does in real life but most major companies DO do this
March 5th, 2010 at 2:27 pm
@abedkh
not …
@abedkh
not reallly,
its very expensive to change such things with the computer, so they pick someone who is good enough that doesnt need a computer make over
March 5th, 2010 at 2:27 pm
so i guess they …
so i guess they randomly choose their models since it doesn’t even matter if the girl is ugly or beautiful, heck they can get a monkey and make him look sexy!
March 5th, 2010 at 2:27 pm
the music is so …
the music is so scary!
March 5th, 2010 at 2:27 pm
hui really need …
hui really need somebody to Well yah should find out
March 5th, 2010 at 2:27 pm
Why to have human …
Why to have human models at all? Why not make the entire thing up in a computer? Maybe soon that will happen anyways.
March 5th, 2010 at 2:27 pm
omg:S
omg:S
March 5th, 2010 at 2:27 pm
its all about what …
its all about what makes money….they dont care….
March 5th, 2010 at 2:27 pm
hahaha!
And yes, …
hahaha!
And yes, every single company, corporation and magazine does this.
March 5th, 2010 at 2:27 pm
Thats Insane Shit.
Thats Insane Shit.
March 5th, 2010 at 2:27 pm
wow !!! what a …
wow !!! what a change …
March 5th, 2010 at 2:27 pm
Oh my gosh….so …
Oh my gosh….so pro….