If you have been in Internet marketing for any amount of time you already know that backlink building can give a huge boost to your business. And in order to build up the quantity of backlinks many website owners would trade links with other websites. But with all the changes that Google has made over the years, is this still considered a good marketing method? Here we will be talking about trading links to see if it is still worth it.

Let me start off by explaining what a backlink is, a backlink is a link that is on one website that points to a different site. For the most part you will find that the search engines count these backlinks as a popularity vote for your website. So in essence the more links you have pointing to your site the higher your site will rank in the search engines. But one thing you should remember is that every link that is built has a different value in the search engine eyes. Lets just say that you have a link on a site that has a page rank of 3, if the link is on the home page of that website you will find that it has more value than if the link is found on a sub page of that site. In order to determine the value of the link you need to look at the page the link is on, instead of what the page rank of the home page is, even though the home page rank will still help a little.

When individuals trade backlinks with other websites normally those other websites have a different web page on their site where they place the web link for your website. So you arent obtaining the same results from that backlink, that you would from the home page of that website. Additionally these link web pages can end up with 100s or even 1000s of other links directed to some other websites. Google does not like to notice this kind of thing so obviously these backlinks arent actually counted.

Google additionally gives more power to one way backlinks than they offer to sites that trade backlinks. Just so you understand, a one way link is just what it sounds like, you receive a link from a website but its not necessary to link back to them. Google likes to see one way backlinks and they will in addition reward your website when they see these kinds of backlinks. Something else you will have to be cautious of is trading backlinks with websites that Google doesnt like as this could hurt the reputation of your website. Of course its not your objective to have Google dislike you, however it can happen if you trade backlinks with the wrong websites.

To be frank there are rewards to trading backlinks with good Internet sites, if the Internet site is considered to be an authority website by Google and if the web page where your backlink is possesses good traffic on it. On the other hand when you wind up on a deep web page of that Internet site you must also comprehend that there is a chance that Google is not going to even index that web page because it is merely full of links. The trouble is that most Internet sites that trade backlinks actually have some sort of links page that does not get indexed. In short you can find just one or two ways to make backlink exchanging work in your favor and it can be extremely time intensive to complete them, however youll find other methods to develop one way links.

Steve Hawkins is an seo expert who specialises in seo placement in the search engines using easy to use backlink software to reduce his search engine optimization cost